Strategi Pemasaran Dalam Usaha Kedai Nasi Aqila di Kantin Universitas Islam Negri Sumatra Utara

Abstract

The purpose of this research is to examine further the planning or strategy regarding the marketing of a business where the marketing planning is to support the success of a business. This research was conducted at the UIN North Sumatra Canteen, with the research subjects being rice shop entrepreneurs. This education uses a descriptive qualitative approach. Descriptive qualitative is a research method that utilizes qualitative data and is described descriptively. Data was collected through the observation data collection method. From the results of the discussion in this article, it can be concluded that marketing strategy or planning is very important because a business is successful in terms of marketing. There are many types of marketing, the Aqila rice shop in the UIN North Sumatra canteen uses online and offline marketing.